Description of the article « Interviewing Users: How to Uncover Compelling Insights »
A user interview looks like a simple conversation, but getting honest, useful answers takes skill. Interviewing Users shows you how to do it well.
What you'll learn
Steve Portigal covers the full process: deciding what you need to learn, recruiting participants, writing a discussion guide, and running the interview itself. He spends most of his time on the craft of asking open questions, staying curious, handling silence and avoiding leading people towards the answer you hoped for. The final chapters explain how to make sense of what you heard and share it so it changes decisions.
Who it's for
It suits designers, researchers, product managers and founders who talk to customers, whether you've never run an interview or want to get better at them.
It focuses on one method in depth. For a broader beginner's overview of research, including usability testing, see Introduction to User Research for UX Beginners.
Specifications of the article « Interviewing Users: How to Uncover Compelling Insights »
- ASIN : 1959029789
- Publisher : Rosenfeld Media
- Publication date : October 2023
- Edition : 2nd
- Format : Paperback
- Language : English
- ISBN-10 : 1959029789
- ISBN-13 : 978-1959029786
- Print length : 276 pages