100 Things Every Designer Needs to Know About People (Voices That Matter)

Description of the article « 100 Things Every Designer Needs to Know About People (Voices That Matter) »

Every design decision rests on assumptions about people: what they notice, what they remember, what makes them act. 100 Things Every Designer Needs to Know About People replaces those assumptions with research.

What you'll learn

Susan Weinschenk, a behavioral psychologist, groups the book into themes such as how people see, read, remember, think, focus their attention, decide and make mistakes. Each of the 100 entries is a few pages long, explains the research behind it, and ends with practical takeaways for your designs.

This second edition, published in 2020, updates the research and examples of the original 2011 book.

Who it's for

It suits designers early in their career and anyone who needs evidence to back up design choices in front of a team or a client. The short entries make it a book you dip into rather than read cover to cover.

Because each idea gets only a few pages, some findings are simplified, and a few classic psychology studies have been debated since. Treat the entries as starting points and test them with your own users. Our full review covers each chapter.