101 UX Principles - Second Edition: Actionable Solutions for Product Design Success

Will Grant

Front cover of 101 UX Principles by Will Grant, second edition
101 UX Principles by Will Grant, second view of the book
Will Grant's 101 short, opinionated rules for better interfaces, from buttons and forms to accessibility and user data. Each one tells you what to do and why.
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- 36% Special offer from 24/10/2026 to 31/10/2026

$ 29.90 $ 46.99

Description

Should that button be a link? How long should a form be? 101 UX Principles answers questions like these with clear, opinionated rules you can apply the same day.

What you'll learn

Will Grant groups the principles into chapters on typography, controls, content, navigation, icons, input, forms, user data, progress, accessibility, journeys, terminology and user expectations. Each principle is a few pages long: the rule, the reasoning behind it, and practical examples.

This second edition, published by Packt in 2022, updates the original 2018 book.

Who it's for

It suits beginners who want a practical checklist and experienced designers who want a quick reference to settle design debates. Because each principle stands alone, it works well as a book to keep on your desk.

The rules reflect Grant's own views and favour breadth over depth, so test them with your users rather than applying them blindly. Our full review goes through the book chapter by chapter.

Specifications

  • Publisher : Packt Publishing; 2nd ed. edition (May 20, 2022)
  • Language : English
  • ISBN-10 : 1803234881
  • ISBN-13 : 978-1803234885
  • Print length : 454 pages

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